This webinar, presented by Rebecca Schroeder, Invasive Species Centre, Brook Schryer, Ontario Federation of Anglers and Hunters, Colin Love, Toronto and Region Conservation Authority and Terry Rees, Federation of Ontario Cottagers’ Associations, gave an overview of the Asian Carp Canada program, and how partners work together towards the shared goal of preventing Asian carps from establishing in the Canadian waters of the Great Lakes. It highlighted the education and outreach work done by each organization including use of influencer marketing, social media advertising, trade shows, information sessions, classroom programs, e-mail marketing and more.